Discover the Wonder of Iceland Through Art, Play and Storytelling.
Welcome to Icelanderful
We are a dedicated creative studio passionate about capturing the untamed beauty, vibrant culture, and rich folklore of Iceland. We believe that the unique spirit of the island—from its volcanic landscapes to its hidden myths—deserves to be shared through exceptional design.
Using original illustrations created by talented artists, we craft premium experiences that allow travelers, explorers, and dreamers to take a true piece of Icelandic magic home with them.
What We Do
Our Core Pillars
Transmedia Storytelling & Immersive Tabletop IPs
Architecting deep-lore narratives and strategic board games inspired by Iceland’s unique territory and mythology. We specialize in building scalable Intellectual Properties that transform cultural heritage into interactive experiences, merging historical rigor with a high standard for physical production and worldbuilding depth
Premium Illustrated Publishing & Licensed Products
Expert creation of high-end illustrated books and boutique licensed merchandise centered on natural heritage, historical folklore, and Arctic wildlife
Who WE ARE
Meet our team
Based in Galicia—Spain’s Misty northwest, renowned for its spectacular nature and rich heritage—Icelanderful is driven by a shared devotion to the myths and landscapes of the Atlantic. As a multidisciplinary duo, we bridge real territories and crafted universes, transforming genuine history and folklore into premium tangible experiences and Intellectual Properties.
Pablo Culebras (IP Architect & Lore Master)
With a background in Audiovisual Communication and deep expertise in history and mythology, Pablo specializes in worldbuilding, strategy, and the design of immersive board games.
Rena Ortega (Art Director & Lead Illustrator)
An internationally published illustrator with a strong footprint in the Icelandic market. Rena brings the visual soul to our projects, having developed official art and merchandising for renowned institutions like the Húsavík Whale Museum and Whales of Iceland.